APCO Insight® developed the TradeMarks Study in 2013 to identify the key characteristics that define association effectiveness in achieving the public policy priorities of its members. Advanced statistical analysis allowed us to isolate the characteristics that have the most impact in shaping policy success, both in the United States and the European Union. This same model has been used in subsequent studies.
Click below to explore the relative importance of each of the 15 characteristics in shaping association effectiveness in the United States and the European Union. Learn more about the TradeMarks model and the TradeMarks model methodology.
Click the image above to download a PDF of the TradeMarks Model.
Policy leaders recognize that different associations focus their public policy efforts in different areas. Check out the rankings below which reveal the top rated associations and industry sectors across each characteristic comprising the TradeMarks Model.
By understanding how the associations are viewed on each of the discrete drivers of effectiveness (characteristics) and the relative impact these drivers have in shaping overall effectiveness, the TradeMarks Model prioritizes the most important strengths to be leveraged and the most important opportunities to be seized to increase effectiveness.
The tables displayed show which association or industry sector has the highest performance rating of each of the 15 characteristics that comprise the TradeMarks Model.
TradeMarks measures the relationship between association effectiveness and several key actionable outcomes that are critical to achieving policy success. Learn more about each of the five outcomes below and discover the impact on each one when an association improves its perceived effectiveness score.
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